Recoverable value$81,430 /yr
Fixes ready1,038
Audit confidence92%
Revenue upside+27%
Top 5 Recommended Actions
Highest impact actions to drive conversions and grow revenue.
#ActionValueConf.RiskAction
1$18,300 /yr94%low
Increase mobile bid adjustments
Budget Waste2$9,650 /yr91%low
Add exact match "emergency plumber"
Match Type3$7,890 /yr86%low
Test call-only ads for same-day service
Call Optimization4$6,120 /yr88%low
Improve "Emergency Plumbing" landing page
Landing Pages5$5,070 /yr85%low
Add Boise service area radius extension
Search IntentWhat We Know About Your Business
This audit is grounded in your business context, account data, industry strategy, and competitor insights.
Service Area
Boise, ID
+25 miles · Boise Metro Area
Primary Services
Emergency plumbingDrain cleaningWater heatersLeak detectionSewer repair
Buyer Urgency
very high
83% of conversions occur during nights and weekends
Conversion Path
Search → Phone call
68% of conversions are phone calls
Seasonality
Peak: November–February
Secondary: May–August
Search Behavior
High intent dominates. Customers search when they have an urgent problem.
Data sources: Google Ads · Website & landing page crawl · Industry strategy · Competitor scan